Open-plan kitchen, dining, and living area in a Regency apartment in Imperial Square, Cheltenham, featuring large sash windows, blue cabinetry, and views over Imperial gardens

Regency Apartment Interior Design – A Full Redesign in Cheltenham’s Imperial Square

Project Summary

Client : London-based family, second home

Property : Regency apartment in a prestigious location in Cheltenham

Scope & Investment : Full interior architecture reconfiguration with full-service interior design and project management.

Timeline : 12 months

Regency Apartment Interior Design – The Brief

The clients approached us to rework their Cheltenham apartment to better suit their needs as a multi-generational second home. The apartment had charm and potential but suffered from an awkward layout, dated bathrooms, and a lack of practical storage. The family wanted the space to feel calm, welcoming, and thoughtfully designed — somewhere they could relax and spend time together without the hassle of managing a project remotely.

Our Approach

We began by rethinking the layout from first principles. Working within the restrictions of the listed building, we reconfigured the apartment to improve flow, privacy and usability without increasing the footprint.

Original apartment floor plan showing enclosed kitchen, disconnected living spaces, and limited natural flow.
Dolls house view of Reconfigured apartment floor plan with open-plan kitchen, dining and living areas, improved layout and better connection to garden views created by The House Ministry

Apartment Interior Design – Key changes include :

  • Moving the kitchen to a more logical, light-filled position at the heart of the home

  • Enlarging and repositioning the bathrooms to make better use of space

  • Adding a dedicated laundry cupboard — a small but essential addition for family living

  • Reworking the bedroom layouts to provide flexibility and privacy for visiting family members

  • Combining the old kitchen space into the single bedroom to provide a 3rd double bedroom, laid out as a snug with a sofa bed, to provide flexibility and privacy for visiting family members

Every design decision was made to balance character with practicality, making the most of the apartment’s proportions while introducing smart joinery, soft layers, and a refined, contemporary palette.

Original enclosed kitchen with dated wooden cabinetry and tiled flooring, disconnected from the main living space prior to reconfiguration.
Completed snug area in a Regency apartment, featuring soft neutral tones, plush rug, bespoke console with pink stools, and layered lighting for a calm and inviting feel.
A bright and inviting snug room featuring a soft blue sofa, bespoke built-in joinery with integrated TV, and a fluffy neutral rug in a Regency apartment in Cheltenham.
Detail of bespoke built-in shelving and cabinetry featuring books, a houseplant and decorative accessories, painted in soft off-white.
Close-up of an upholstered ottoman showing textured pink fabric, antique brass stud trim and tapered wooden leg on a soft neutral rug.
A quiet reading nook by a large sash window, styled with a blue armchair and light oak chest of drawers, with floor-length curtains framing the view.
A compact console table styled as a desk, paired with a soft pink stool and vibrant framed artwork above — set on a plush neutral carpet.

Visualising the Design

One of the ways we help clients feel confident in the design process is by providing 3D visuals of key spaces. These gave our clients the ability to clearly envisage their home before any building work begins — understanding exactly how the layout, finishes, and flow will work, so they can sign off the design phase with complete clarity.

Original living room in a Regency apartment, with separate layout, traditional furnishings, and carpeted flooring prior to renovation.
3D visual showing proposed open-plan kitchen, dining and living layout in a Regency apartment, designed to improve flow, natural light, and connection between spaces.
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3D visual of living room design showing layout, finishes, and lighting scheme in a Regency-style Cheltenham apartment, created to help clients visualise the space before renovation.
Finished living room in a Regency apartment, featuring large sash windows, soft neutral tones, layered lighting, and garden views across Imperial Square.

Fantastic. I have worked with several other interior designers and none came close to the thoroughness Julia and Jess took to really understand what we wanted to achieve. The end result exceeded my expectations and we are all very happy.

Jo, Cheltenham

Glass vase with white flowers, candle, and vintage books on side table in Regency-style living room, styled with soft blue upholstery and patterned cushions

Project Highlights 

  • Complete reconfiguration within existing footprint, transforming layout and usability without altering square footage
  • Improved circulation and room function, making the apartment feel more spacious, calm, and easy to live in
  • Bespoke joinery throughout, designed to maximise storage and complement the proportions of each space
  • Neutral, tactile materials layered for warmth and character, creating a soft, timeless atmosphere
  • Fully managed project delivery, including trade coordination, procurement, and onsite oversight from start to finish
  • 3D visuals provided to support confident client decision-making, understanding the transformation clearly before work began

The Result

The finished apartment now works beautifully for the family, offering well thought out spaces that are easy to live in and enjoy. The layout feels effortless, the flow is logical, and every detail has been designed around how the family uses the home.

Modern shower room with geometric patterned splashback, integrated basin unit, and frameless glass shower enclosure.
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Detail of embroidered linen curtains with a delicate botanical pattern, in a light-filled bedroom.
Close-up of painted beaded trim on top of a custom wardrobe, showing fine joinery detail in a Regency apartment bedroom.

We handled the entire project on behalf of the clients, from initial design through to final styling, so they could focus on enjoying the end result rather than managing the process.

Bespoke wardrobes and a matching chest of drawers with brass handles, styled with a vase of eucalyptus and a textured mirror in a Regency bedroom.
Soft-toned bedroom with botanical headboard, layered cushions, and integrated bedside reading light.

Before & After – The Transformation

The apartment’s original layout was compromised and disconnected. The transformation has not only updated the interiors, but reworked how the family can use and enjoy the space.

Traditional living room before renovation, featuring dated curtains, dark wooden furniture, and muted green carpet.
Redesigned living room with light sage walls, modern chandelier, and armchairs by a large window in a Regency apartment in Cheltenham.
Twin bedroom before redesign, with arch detail, dated furniture, and traditional window treatments in need of modernisation.
Light-filled twin bedroom with soft neutral walls, tailored window treatments, and coordinated accessories in a Regency apartment redesign.
Traditional dining area with carpeted flooring and outdated furnishings before conversion into an open-plan kitchen.
Modern kitchen with blue shaker-style cabinetry, pendant lighting, and breakfast bar seating in a reconfigured Regency apartment.
Dated bathroom with basic white tiling, bulky radiator, and traditional sink and toilet before renovation.
Modernised bathroom featuring a bath-shower combo, soft neutral tiling, integrated storage and patterned splashback in a Regency apartment.

Planning a renovation or reconfiguration of your own?

Whether you’re working with a listed property or rethinking how your space flows — we’re here to help you create a home that works beautifully and feels effortless to live in.

Our full-service approach means we take care of everything — from big picture planning to the smallest details,  so you can focus on living and enjoying the process.

Book a Discovery Call and let’s explore what’s possible for your home.